Name: Mirafe-Joy Aoanan (she/her)
Contact Information: asuwbdcm@uw.edu, Link to Office Hours
Year: Senior
Hometown: Federal Way, Washington
Major: Business Marketing & Information System
Favorite Place on the Ave: YGF Malatang
Favorite Place on Campus: Foster Dempsey Study Rooms
What is your favorite part of UW?
What I love most about UW is the opportunity to find a sense of community away from home. I’ve been fortunate to be involved with various organizations, including ASUW, and I’m grateful for the support of a team that shares my values of community engagement and advocacy.
How did you get involved with ASUW?
Last year, as an ASC Marketing Intern at UW, I had the opportunity to bring my co-director’s vision to life. This experience made me realize that I crave the autonomy to act as my own creative director and bring my own ideas to fruition. When I learned about the Creative Director position on the board, I saw a chance to not only elevate my skills but also to create and lead a team to make a meaningful impact within ASUW and the broader school community.
What does your job entail?
As the Chief Marketing Officer of ASUW, I lead a team of 6 student employees and 4 interns, overseeing all marketing and communication activities, from tech to visual design. My responsibilities include creating and enforcing marketing guidelines, writing and copy-editing speeches and press releases, running our social media channels, and managing communication with external entities. Additionally, I support the Board of Directors by managing key events and creating marketing campaigns to spotlight these initiatives. My role also involves hiring and managing my team, ensuring they feel supported and are equipped with the confidence, guidance, and skills needed to address challenges and produce impactful work. My goal is to establish an effective system that manages both internal and external requests, contributing to the betterment of our school community.
What are your goals for the future, beyond UW?
My goal is to become a product manager in the fashion industry or the tech field. I aim to build a portfolio that reflects my experiences and passion for both design and product management, focusing on accessibility and aligning with my values to contribute to the betterment of future generations. I also want to gain the confidence to create content diaries about the small, everyday things I find special, such as my job, cooking, and my daily routine. By sharing these insights, I hope to offer representation for girls like me and provide an outside perspective on our experiences.